Current Incentives and Factory Rebates

Active members of the International Union of Police Association (IUPA) and or the National Association of Police Officers
(NAPO) for at least 60 days who register for offer via the IUPA or NAPO website receive $500 towards the purchase or
RCL lease. Union offices will validate membership before processing the offer.

College Student Program for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors),
recent college or trade school graduates and current graduate school students receive $500 towards the purchase or lease
of one of the following:

Returning RCL Lessees coming out of an eligible Lincoln, Mercury or Ford RCL contract get the following toward
Purchase or Lease. Lease terminations between Jan 4, 2012 through April 2, 2012 are OK.
NOT OK with any Owner Loyalty, Renewal Programs or Prior Commercial Lease Contracts.

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 3, 2012 through March 31, 2013 the opportunity to terminate
early with up to 6 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from April 3, 2012 through July 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

All RCL/RCO customers returning a Mariner, Mariner Hybrid, Milan, Milan Hybrid, Monterey, Mountaineer, Montego,
Sable will receive up to 6 waived payments or a maximum of $3,000.

All RCL/RCO customers returning a Grand Marquis will receive up to 3 waived payments or a maximum of $3,600.

Mercury 2 month Early Bird Lincoln AFS Bonus Cash. Must finance through Lincoln Automotive Financial Services.
This program is dependent on claiming Mercury 2 Month Early Bird Prgm #33978/33980.
NOT OK with other Early Bird Programs

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 3, 2012 through March 31, 2013 the opportunity to terminate
early with up to 2 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from April 3, 2012 through July 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

All RCL/RCO customers returning a Mariner, Mariner Hybrid, Milan, Milan Hybrid, Monterey, Mountaineer, Montego,
Sable will receive up to 2 waived payments or a maximum of $1,000.

All RCL/RCO customers returning a Grand Marquis will receive up to 2 waived payments or a maximum of $1,200.

Ranger Owner Loyalty to customers who currently own or lease a 1995 or newer Ranger and purchase or lease.
NOT OK with other Owner Loyalty or RCL/RCO Renewal programs. Customer does not have to be original owner.

Competitive Lease Conquest to Customers that currently lease a non-Ford Motor Company Car,SUV or Light Duty
Truck will receive Conquest Cash towards the purchase or lease of an eligible new vehicle.
Current lease customers are not required to terminate their lease.
This incentive is NOT compatible with RCL/RCO Renewal, Owner Loyalty or other Conquest Offers.
Customer must have leased the competitive vehicle for a minimum of 30 days prior to the sale date of the new VIN.
Customers who terminated a competitive vehicle lease up to 30 days prior to the sales of the new VIN are eligible.

ACTIVE Military Personnel (Army, Navy, Air Force, Marine, Coast Guard), National Guard, Delayed Entry/Enlistment Program,
Reservists serving on Active Duty and Veterans/Retirees within 180 days of separation or retirement who are US residents.
Must have proof of military status, Receive $1000 towards the purchase or lease of one of the following cars. Only one Bonus
Cash offer per military member.

Active members of the International Union of Police Association (IUPA) and or the National Association of Police Officers
(NAPO) for at least 60 days who register for offer via the IUPA or NAPO website receive $500 towards the purchase or
RCL lease. Union offices will validate membership before processing the offer.

College Student Program for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors),
recent college or trade school graduates and current graduate school students receive $500 towards the purchase or lease
of one of the following:

Returning RCL Lessees coming out of an eligible Lincoln, Mercury or Ford RCL contract get the following toward
Purchase or Lease. Lease terminations between Jan 4, 2012 through April 2, 2012 are OK.
NOT OK with any Owner Loyalty, Renewal Programs or Prior Commercial Lease Contracts.

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 3, 2012 through March 31, 2013 the opportunity to terminate
early with up to 6 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from April 3, 2012 through July 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

All RCL/RCO customers returning a Mariner, Mariner Hybrid, Milan, Milan Hybrid, Monterey, Mountaineer, Montego,
Sable will receive up to 6 waived payments or a maximum of $3,000.

All RCL/RCO customers returning a Grand Marquis will receive up to 3 waived payments or a maximum of $3,600.

Mercury 2 month Early Bird Lincoln AFS Bonus Cash. Must finance through Lincoln Automotive Financial Services.
This program is dependent on claiming Mercury 2 Month Early Bird Prgm #33978/33980.
NOT OK with other Early Bird Programs

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 3, 2012 through March 31, 2013 the opportunity to terminate
early with up to 2 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from April 3, 2012 through July 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

All RCL/RCO customers returning a Mariner, Mariner Hybrid, Milan, Milan Hybrid, Monterey, Mountaineer, Montego,
Sable will receive up to 2 waived payments or a maximum of $1,000.

All RCL/RCO customers returning a Grand Marquis will receive up to 2 waived payments or a maximum of $1,200.

Ranger Owner Loyalty to customers who currently own or lease a 1995 or newer Ranger and purchase or lease.
NOT OK with other Owner Loyalty or RCL/RCO Renewal programs. Customer does not have to be original owner.

Competitive Lease Conquest to Customers that currently lease a non-Ford Motor Company Car,SUV or Light Duty
Truck will receive Conquest Cash towards the purchase or lease of an eligible new vehicle.
Current lease customers are not required to terminate their lease.
This incentive is NOT compatible with RCL/RCO Renewal, Owner Loyalty or other Conquest Offers.
Customer must have leased the competitive vehicle for a minimum of 30 days prior to the sale date of the new VIN.
Customers who terminated a competitive vehicle lease up to 30 days prior to the sales of the new VIN are eligible.

ACTIVE Military Personnel (Army, Navy, Air Force, Marine, Coast Guard), National Guard, Delayed Entry/Enlistment Program,
Reservists serving on Active Duty and Veterans/Retirees within 180 days of separation or retirement who are US residents.
Must have proof of military status, Receive $1000 towards the purchase or lease of one of the following cars. Only one Bonus
Cash offer per military member.

Active members of the International Union of Police Association (IUPA) and or the National Association of Police Officers
(NAPO) for at least 60 days who register for offer via the IUPA or NAPO website receive $500 towards the purchase or
RCL lease. Union offices will validate membership before processing the offer.

College Student Program for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors),
recent college or trade school graduates and current graduate school students receive $500 towards the purchase or lease
of one of the following:

Returning RCL Lessees coming out of an eligible Lincoln, Mercury or Ford RCL contract get the following toward
Purchase or Lease. Lease terminations between Jan 4, 2012 through April 2, 2012 are OK.
NOT OK with any Owner Loyalty, Renewal Programs or Prior Commercial Lease Contracts.

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 3, 2012 through March 31, 2013 the opportunity to terminate
early with up to 6 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from April 3, 2012 through July 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

All RCL/RCO customers returning a Mariner, Mariner Hybrid, Milan, Milan Hybrid, Monterey, Mountaineer, Montego,
Sable will receive up to 6 waived payments or a maximum of $3,000.

All RCL/RCO customers returning a Grand Marquis will receive up to 3 waived payments or a maximum of $3,600.

Mercury 2 month Early Bird Lincoln AFS Bonus Cash. Must finance through Lincoln Automotive Financial Services.
This program is dependent on claiming Mercury 2 Month Early Bird Prgm #33978/33980.
NOT OK with other Early Bird Programs

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 3, 2012 through March 31, 2013 the opportunity to terminate
early with up to 2 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from April 3, 2012 through July 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

All RCL/RCO customers returning a Mariner, Mariner Hybrid, Milan, Milan Hybrid, Monterey, Mountaineer, Montego,
Sable will receive up to 2 waived payments or a maximum of $1,000.

All RCL/RCO customers returning a Grand Marquis will receive up to 2 waived payments or a maximum of $1,200.

Ranger Owner Loyalty to customers who currently own or lease a 1995 or newer Ranger and purchase or lease.
NOT OK with other Owner Loyalty or RCL/RCO Renewal programs. Customer does not have to be original owner.

Competitive Lease Conquest to Customers that currently lease a non-Ford Motor Company Car,SUV or Light Duty
Truck will receive Conquest Cash towards the purchase or lease of an eligible new vehicle.
Current lease customers are not required to terminate their lease.
This incentive is NOT compatible with RCL/RCO Renewal, Owner Loyalty or other Conquest Offers.
Customer must have leased the competitive vehicle for a minimum of 30 days prior to the sale date of the new VIN.
Customers who terminated a competitive vehicle lease up to 30 days prior to the sales of the new VIN are eligible.

ACTIVE Military Personnel (Army, Navy, Air Force, Marine, Coast Guard), National Guard, Delayed Entry/Enlistment Program,
Reservists serving on Active Duty and Veterans/Retirees within 180 days of separation or retirement who are US residents.
Must have proof of military status, Receive $1000 towards the purchase or lease of one of the following cars. Only one Bonus
Cash offer per military member.

Active members of the International Union of Police Association (IUPA) and or the National Association of Police Officers
(NAPO) for at least 60 days who register for offer via the IUPA or NAPO website receive $500 towards the purchase or
RCL lease. Union offices will validate membership before processing the offer.

College Student Program for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors),
recent college or trade school graduates and current graduate school students receive $500 towards the purchase or lease
of one of the following:

Returning RCL Lessees coming out of an eligible Lincoln, Mercury or Ford RCL contract get the following toward
Purchase or Lease. Lease terminations between Jan 4, 2012 through April 2, 2012 are OK.
NOT OK with any Owner Loyalty, Renewal Programs or Prior Commercial Lease Contracts.

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 3, 2012 through March 31, 2013 the opportunity to terminate
early with up to 6 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from April 3, 2012 through July 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

All RCL/RCO customers returning a Mariner, Mariner Hybrid, Milan, Milan Hybrid, Monterey, Mountaineer, Montego,
Sable will receive up to 6 waived payments or a maximum of $3,000.

All RCL/RCO customers returning a Grand Marquis will receive up to 3 waived payments or a maximum of $3,600.

Mercury 2 month Early Bird Lincoln AFS Bonus Cash. Must finance through Lincoln Automotive Financial Services.
This program is dependent on claiming Mercury 2 Month Early Bird Prgm #33978/33980.
NOT OK with other Early Bird Programs

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 3, 2012 through March 31, 2013 the opportunity to terminate
early with up to 2 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from April 3, 2012 through July 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

All RCL/RCO customers returning a Mariner, Mariner Hybrid, Milan, Milan Hybrid, Monterey, Mountaineer, Montego,
Sable will receive up to 2 waived payments or a maximum of $1,000.

All RCL/RCO customers returning a Grand Marquis will receive up to 2 waived payments or a maximum of $1,200.

Ranger Owner Loyalty to customers who currently own or lease a 1995 or newer Ranger and purchase or lease.
NOT OK with other Owner Loyalty or RCL/RCO Renewal programs. Customer does not have to be original owner.

Competitive Lease Conquest to Customers that currently lease a non-Ford Motor Company Car,SUV or Light Duty
Truck will receive Conquest Cash towards the purchase or lease of an eligible new vehicle.
Current lease customers are not required to terminate their lease.
This incentive is NOT compatible with RCL/RCO Renewal, Owner Loyalty or other Conquest Offers.
Customer must have leased the competitive vehicle for a minimum of 30 days prior to the sale date of the new VIN.
Customers who terminated a competitive vehicle lease up to 30 days prior to the sales of the new VIN are eligible.

Customers that currently own or lease a 1995 or newer Ford/Lincoln/Competitive Car, Truck or SUV who Trade In or
have an expiring Lease will receive Trade-In Assistance Bonus Customer Cash toward the purchase or lease of an
eligible vehicle.
Lease Customers who have previously terminated their lease up to 30 days prior to the sale date of the new vehicle
OR have a lease termination scheduled up to 90 days after the sale date of the new vehicle are also eligible for this incentive.
Dealer must enter the first 2 and last 8 of the customer's current VIN in the VINCENT claiming system or the claim
will be reversed.
Customer must have owned or leased the competitive vehicle for a minimum of 30 days prior to the sale date of the
new VIN.
This Program is compatible with RCL Renewal, Competitive Conquest Bonus Cash and Early Bird Programs.
Hybrids are excluded.

ACTIVE Military Personnel (Army, Navy, Air Force, Marine, Coast Guard), National Guard, Delayed Entry/Enlistment Program,
Reservists serving on Active Duty and Veterans/Retirees within 180 days of separation or retirement who are US residents.
Must have proof of military status, Receive $1000 towards the purchase or lease of one of the following cars. Only one Bonus
Cash offer per military member.

Active members of the International Union of Police Association (IUPA) and or the National Association of Police Officers
(NAPO) for at least 60 days who register for offer via the IUPA or NAPO website receive $500 towards the purchase or
RCL lease. Union offices will validate membership before processing the offer.

College Student Program for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors),
recent college or trade school graduates and current graduate school students receive $500 towards the purchase or lease
of one of the following:

Returning RCL Lessees coming out of an eligible Lincoln, Mercury or Ford RCL contract get the following toward
Purchase or Lease. Lease terminations between Jan 4, 2012 through April 2, 2012 are OK.
NOT OK with any Owner Loyalty, Renewal Programs or Prior Commercial Lease Contracts.

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 3, 2012 through March 31, 2013 the opportunity to terminate
early with up to 6 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from April 3, 2012 through July 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

All RCL/RCO customers returning a Mariner, Mariner Hybrid, Milan, Milan Hybrid, Monterey, Mountaineer, Montego,
Sable will receive up to 6 waived payments or a maximum of $3,000.

All RCL/RCO customers returning a Grand Marquis will receive up to 3 waived payments or a maximum of $3,600.

Mercury 2 month Early Bird Lincoln AFS Bonus Cash. Must finance through Lincoln Automotive Financial Services.
This program is dependent on claiming Mercury 2 Month Early Bird Prgm #33978/33980.
NOT OK with other Early Bird Programs

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 3, 2012 through March 31, 2013 the opportunity to terminate
early with up to 2 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from April 3, 2012 through July 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

All RCL/RCO customers returning a Mariner, Mariner Hybrid, Milan, Milan Hybrid, Monterey, Mountaineer, Montego,
Sable will receive up to 2 waived payments or a maximum of $1,000.

All RCL/RCO customers returning a Grand Marquis will receive up to 2 waived payments or a maximum of $1,200.

Ranger Owner Loyalty to customers who currently own or lease a 1995 or newer Ranger and purchase or lease.
NOT OK with other Owner Loyalty or RCL/RCO Renewal programs. Customer does not have to be original owner.

Competitive Lease Conquest to Customers that currently lease a non-Ford Motor Company Car,SUV or Light Duty
Truck will receive Conquest Cash towards the purchase or lease of an eligible new vehicle.
Current lease customers are not required to terminate their lease.
This incentive is NOT compatible with RCL/RCO Renewal, Owner Loyalty or other Conquest Offers.
Customer must have leased the competitive vehicle for a minimum of 30 days prior to the sale date of the new VIN.
Customers who terminated a competitive vehicle lease up to 30 days prior to the sales of the new VIN are eligible.

Customers that currently own or lease a 1995 or newer Ford/Lincoln/Competitive Car, Truck or SUV who Trade In or
have an expiring Lease will receive Trade-In Assistance Bonus Customer Cash toward the purchase or lease of an
eligible vehicle.
Lease Customers who have previously terminated their lease up to 30 days prior to the sale date of the new vehicle
OR have a lease termination scheduled up to 90 days after the sale date of the new vehicle are also eligible for this incentive.
Dealer must enter the first 2 and last 8 of the customer's current VIN in the VINCENT claiming system or the claim
will be reversed.
Customer must have owned or leased the competitive vehicle for a minimum of 30 days prior to the sale date of the
new VIN.
This Program is compatible with RCL Renewal, Competitive Conquest Bonus Cash and Early Bird Programs.
Hybrids are excluded.

ACTIVE Military Personnel (Army, Navy, Air Force, Marine, Coast Guard), National Guard, Delayed Entry/Enlistment Program,
Reservists serving on Active Duty and Veterans/Retirees within 180 days of separation or retirement who are US residents.
Must have proof of military status, Receive $1000 towards the purchase or lease of one of the following cars. Only one Bonus
Cash offer per military member.

Active members of the International Union of Police Association (IUPA) and or the National Association of Police Officers
(NAPO) for at least 60 days who register for offer via the IUPA or NAPO website receive $500 towards the purchase or
RCL lease. Union offices will validate membership before processing the offer.

College Student Program for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors),
recent college or trade school graduates and current graduate school students receive $500 towards the purchase or lease
of one of the following:

Returning RCL Lessees coming out of an eligible Lincoln, Mercury or Ford RCL contract get the following toward
Purchase or Lease. Lease terminations between Jan 4, 2012 through April 2, 2012 are OK.
NOT OK with any Owner Loyalty, Renewal Programs or Prior Commercial Lease Contracts.

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 3, 2012 through March 31, 2013 the opportunity to terminate
early with up to 6 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from April 3, 2012 through July 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

All RCL/RCO customers returning a Mariner, Mariner Hybrid, Milan, Milan Hybrid, Monterey, Mountaineer, Montego,
Sable will receive up to 6 waived payments or a maximum of $3,000.

All RCL/RCO customers returning a Grand Marquis will receive up to 3 waived payments or a maximum of $3,600.

Mercury 2 month Early Bird Lincoln AFS Bonus Cash. Must finance through Lincoln Automotive Financial Services.
This program is dependent on claiming Mercury 2 Month Early Bird Prgm #33978/33980.
NOT OK with other Early Bird Programs

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 3, 2012 through March 31, 2013 the opportunity to terminate
early with up to 2 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from April 3, 2012 through July 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

All RCL/RCO customers returning a Mariner, Mariner Hybrid, Milan, Milan Hybrid, Monterey, Mountaineer, Montego,
Sable will receive up to 2 waived payments or a maximum of $1,000.

All RCL/RCO customers returning a Grand Marquis will receive up to 2 waived payments or a maximum of $1,200.

Ranger Owner Loyalty to customers who currently own or lease a 1995 or newer Ranger and purchase or lease.
NOT OK with other Owner Loyalty or RCL/RCO Renewal programs. Customer does not have to be original owner.

Competitive Lease Conquest to Customers that currently lease a non-Ford Motor Company Car,SUV or Light Duty
Truck will receive Conquest Cash towards the purchase or lease of an eligible new vehicle.
Current lease customers are not required to terminate their lease.
This incentive is NOT compatible with RCL/RCO Renewal, Owner Loyalty or other Conquest Offers.
Customer must have leased the competitive vehicle for a minimum of 30 days prior to the sale date of the new VIN.
Customers who terminated a competitive vehicle lease up to 30 days prior to the sales of the new VIN are eligible.

Customers that currently own or lease a 1995 or newer Ford/Lincoln/Competitive Car, Truck or SUV who Trade In or
have an expiring Lease will receive Trade-In Assistance Bonus Customer Cash toward the purchase or lease of an
eligible vehicle.
Lease Customers who have previously terminated their lease up to 30 days prior to the sale date of the new vehicle
OR have a lease termination scheduled up to 90 days after the sale date of the new vehicle are also eligible for this incentive.
Dealer must enter the first 2 and last 8 of the customer's current VIN in the VINCENT claiming system or the claim
will be reversed.
Customer must have owned or leased the competitive vehicle for a minimum of 30 days prior to the sale date of the
new VIN.
This Program is compatible with RCL Renewal, Competitive Conquest Bonus Cash and Early Bird Programs.
Hybrids are excluded.

ACTIVE Military Personnel (Army, Navy, Air Force, Marine, Coast Guard), National Guard, Delayed Entry/Enlistment Program,
Reservists serving on Active Duty and Veterans/Retirees within 180 days of separation or retirement who are US residents.
Must have proof of military status, Receive $1000 towards the purchase or lease of one of the following cars. Only one Bonus
Cash offer per military member.

Active members of the International Union of Police Association (IUPA) and or the National Association of Police Officers
(NAPO) for at least 60 days who register for offer via the IUPA or NAPO website receive $500 towards the purchase or
RCL lease. Union offices will validate membership before processing the offer.

College Student Program for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors),
recent college or trade school graduates and current graduate school students receive $500 towards the purchase or lease
of one of the following:

Returning RCL Lessees coming out of an eligible Lincoln, Mercury or Ford RCL contract get the following toward
Purchase or Lease. Lease terminations between Jan 4, 2012 through April 2, 2012 are OK.
NOT OK with any Owner Loyalty, Renewal Programs or Prior Commercial Lease Contracts.

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 3, 2012 through March 31, 2013 the opportunity to terminate
early with up to 6 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from April 3, 2012 through July 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

All RCL/RCO customers returning a Mariner, Mariner Hybrid, Milan, Milan Hybrid, Monterey, Mountaineer, Montego,
Sable will receive up to 6 waived payments or a maximum of $3,000.

All RCL/RCO customers returning a Grand Marquis will receive up to 3 waived payments or a maximum of $3,600.

Mercury 2 month Early Bird Lincoln AFS Bonus Cash. Must finance through Lincoln Automotive Financial Services.
This program is dependent on claiming Mercury 2 Month Early Bird Prgm #33978/33980.
NOT OK with other Early Bird Programs

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 3, 2012 through March 31, 2013 the opportunity to terminate
early with up to 2 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from April 3, 2012 through July 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

All RCL/RCO customers returning a Mariner, Mariner Hybrid, Milan, Milan Hybrid, Monterey, Mountaineer, Montego,
Sable will receive up to 2 waived payments or a maximum of $1,000.

All RCL/RCO customers returning a Grand Marquis will receive up to 2 waived payments or a maximum of $1,200.

Ranger Owner Loyalty to customers who currently own or lease a 1995 or newer Ranger and purchase or lease.
NOT OK with other Owner Loyalty or RCL/RCO Renewal programs. Customer does not have to be original owner.

Competitive Lease Conquest to Customers that currently lease a non-Ford Motor Company Car,SUV or Light Duty
Truck will receive Conquest Cash towards the purchase or lease of an eligible new vehicle.
Current lease customers are not required to terminate their lease.
This incentive is NOT compatible with RCL/RCO Renewal, Owner Loyalty or other Conquest Offers.
Customer must have leased the competitive vehicle for a minimum of 30 days prior to the sale date of the new VIN.
Customers who terminated a competitive vehicle lease up to 30 days prior to the sales of the new VIN are eligible.

ACTIVE Military Personnel (Army, Navy, Air Force, Marine, Coast Guard), National Guard, Delayed Entry/Enlistment Program,
Reservists serving on Active Duty and Veterans/Retirees within 180 days of separation or retirement who are US residents.
Must have proof of military status, Receive $1000 towards the purchase or lease of one of the following cars. Only one Bonus
Cash offer per military member.

Active members of the International Union of Police Association (IUPA) and or the National Association of Police Officers
(NAPO) for at least 60 days who register for offer via the IUPA or NAPO website receive $500 towards the purchase or
RCL lease. Union offices will validate membership before processing the offer.

College Student Program for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors),
recent college or trade school graduates and current graduate school students receive $500 towards the purchase or lease
of one of the following:

Returning RCL Lessees coming out of an eligible Lincoln, Mercury or Ford RCL contract get the following toward
Purchase or Lease. Lease terminations between Jan 4, 2012 through April 2, 2012 are OK.
NOT OK with any Owner Loyalty, Renewal Programs or Prior Commercial Lease Contracts.

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 3, 2012 through March 31, 2013 the opportunity to terminate
early with up to 6 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from April 3, 2012 through July 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

All RCL/RCO customers returning a Mariner, Mariner Hybrid, Milan, Milan Hybrid, Monterey, Mountaineer, Montego,
Sable will receive up to 6 waived payments or a maximum of $3,000.

All RCL/RCO customers returning a Grand Marquis will receive up to 3 waived payments or a maximum of $3,600.

Mercury 2 month Early Bird Lincoln AFS Bonus Cash. Must finance through Lincoln Automotive Financial Services.
This program is dependent on claiming Mercury 2 Month Early Bird Prgm #33978/33980.
NOT OK with other Early Bird Programs

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 3, 2012 through March 31, 2013 the opportunity to terminate
early with up to 2 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from April 3, 2012 through July 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

All RCL/RCO customers returning a Mariner, Mariner Hybrid, Milan, Milan Hybrid, Monterey, Mountaineer, Montego,
Sable will receive up to 2 waived payments or a maximum of $1,000.

All RCL/RCO customers returning a Grand Marquis will receive up to 2 waived payments or a maximum of $1,200.

Ranger Owner Loyalty to customers who currently own or lease a 1995 or newer Ranger and purchase or lease.
NOT OK with other Owner Loyalty or RCL/RCO Renewal programs. Customer does not have to be original owner.

Competitive Lease Conquest to Customers that currently lease a non-Ford Motor Company Car,SUV or Light Duty
Truck will receive Conquest Cash towards the purchase or lease of an eligible new vehicle.
Current lease customers are not required to terminate their lease.
This incentive is NOT compatible with RCL/RCO Renewal, Owner Loyalty or other Conquest Offers.
Customer must have leased the competitive vehicle for a minimum of 30 days prior to the sale date of the new VIN.
Customers who terminated a competitive vehicle lease up to 30 days prior to the sales of the new VIN are eligible.

ACTIVE Military Personnel (Army, Navy, Air Force, Marine, Coast Guard), National Guard, Delayed Entry/Enlistment Program,
Reservists serving on Active Duty and Veterans/Retirees within 180 days of separation or retirement who are US residents.
Must have proof of military status, Receive $1000 towards the purchase or lease of one of the following cars. Only one Bonus
Cash offer per military member.

Active members of the International Union of Police Association (IUPA) and or the National Association of Police Officers
(NAPO) for at least 60 days who register for offer via the IUPA or NAPO website receive $500 towards the purchase or
RCL lease. Union offices will validate membership before processing the offer.

College Student Program for ALL full-time and part-time college students (Freshmen, Sophomores, Juniors and Seniors),
recent college or trade school graduates and current graduate school students receive $500 towards the purchase or lease
of one of the following:

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 3, 2012 through March 31, 2013 the opportunity to terminate
early with up to 6 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from April 3, 2012 through July 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

All RCL/RCO customers returning a Mariner, Mariner Hybrid, Milan, Milan Hybrid, Monterey, Mountaineer, Montego,
Sable will receive up to 6 waived payments or a maximum of $3,000.

All RCL/RCO customers returning a Grand Marquis will receive up to 3 waived payments or a maximum of $3,600.

This Early Bird Program offers select Mercury RCL customers, including Advanced Payment Plan (APP)
lessees, with scheduled terminations from May 3, 2012 through March 31, 2013 the opportunity to terminate
early with up to 2 remaining payments waived, the remaining payments are the customer's responsibility.

The program is limited to all current Mercury RCL customers and requires the customer to purchase or lease
a new eligible 2011/2012/2013 Model Lincoln Vehicle from April 3, 2012 through July 2, 2012.

All Retail or Lease contracts MUST be financed through Lincoln Automotive Financial Services. Final Pay vehicles are not eligible.

All RCL/RCO customers returning a Mariner, Mariner Hybrid, Milan, Milan Hybrid, Monterey, Mountaineer, Montego,
Sable will receive up to 2 waived payments or a maximum of $1,000.

All RCL/RCO customers returning a Grand Marquis will receive up to 2 waived payments or a maximum of $1,200.

ACTIVE Military Personnel (Army, Navy, Air Force, Marine, Coast Guard), National Guard, Delayed Entry/Enlistment Program,
Reservists serving on Active Duty and Veterans/Retirees within 180 days of separation or retirement who are US residents.
Must have proof of military status, Receive $1000 towards the purchase or lease of one of the following cars. Only one Bonus
Cash offer per military member.